Infographic: Follow These Tips for Better White Papers
While there's no one right way to assemble a white paper or special report, there certainly are lots of wrong ways. This fun infographic "gets to the bottom" of writing white papers that build credibility and brand awareness simultaneously.
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For a while now, the popular wisdom has been “keep a blog and comment intelligently on social media and Web sites" to show prospects and recruiters what a swell thinker you are. If everybody's doing that, though, how do you stand out? Answers in my new book. Download the first half, free.
Read MoreHow to Hire a Writer
FROM THE BLOG ... Do you know the essential requirements to look for before you spend your valuable cash on hiring a writer? Find out in this post ...
Read MoreHow to Write White Papers
FROM THE BLOG: White Papers are the Trojan Horses of marketing. The stealth airplanes. You could also liken them to white knights. Use them properly and watch the leads come falling from the sky.
Read MoreTips for Writing for the Web Part 1
FROM THE BLOG ... Want to turn your Web site into a traffic magnet without resorting to all sorts of search engine-duping voodoo? This series shows you powerful best practices for crafting copy that makes your site visitors want to stay awhile!
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Social Media Campaign Management
Free White Paper Download: Before You Hire a Writer …
Presentation Slides: Winning Hearts and Minds with Content Marketing
