Even More Ideas for Creating Content
FROM THE BLOG: Have you put off blogging, or making any kind of content, because you can't think of any topics that people might find even semi-interesting? Help has arrived ...
Read MoreSteal From These Firms’ Playbooks for an Engaged Workforce
FROM THE BLOG: What's the secret sauce that differentiates those employers where people actually look forward to coming to work, versus the places where employees show up simply to collect a paycheck -- and grudgingly, at that? We take a look ...
Read MoreLessons from Obama’s Speech on Osama
President Obama had a tough assignment in announcing the death of U.S. Enemy No. 1 Osama bin Laden: how to convey the news that would let a nation begin to breathe easier while maintaining a tone that was both respectful and inspirational. We examine how it went.
Read MoreAre You Committing These PowerPoint Sins?
Unfortunately, many presenters today confuse the main message itself with the most convenient tool they have available -- PowerPoint. The result over the past couple decades has been nothing less than presentation carnage. Here's how to prevent it.
Read MoreVIDEO – Content Marketing 101
VIDEO: Before you flush money down the toilet with traditional advertising, be sure you've checked out content marketing - giving away some of your best information can actually net you more customers and fans.
Read MoreLearn Tech Skills You Need to Make It in This Economy
FROM THE BLOG ... Learn how to blog, build a Web site, use social media and other critically important tech skills at Tech Camp -- a live seminar in May.
Read MoreHow to Hire a Writer
FROM THE BLOG ... Do you know the essential requirements to look for before you spend your valuable cash on hiring a writer? Find out in this post ...
Read MoreVIDEO – Use This for Public Speaking Fears
VIDEO | In this video, learn why time is your biggest ally when it comes to getting ready to speak in public.
Read MoreHow to Write White Papers
FROM THE BLOG: White Papers are the Trojan Horses of marketing. The stealth airplanes. You could also liken them to white knights. Use them properly and watch the leads come falling from the sky.
Read MoreTips for Writing for the Web Part 2
FROM THE BLOG ... Welcome to Part 2 of our two-part series on better writing for the Web. In this era of gnat-sized online attention spans, you seriously need these techniques for grabbing readers by the lapels and convincing them to grab right back.
Read MoreTips for Writing for the Web Part 1
FROM THE BLOG ... Want to turn your Web site into a traffic magnet without resorting to all sorts of search engine-duping voodoo? This series shows you powerful best practices for crafting copy that makes your site visitors want to stay awhile!
Read MorePodcast – When Stakeholders Attack
In this Podcast: When Stakeholders ATTACK! When the people you need for your project to succeed not only refuse to get on board, but they start lobbing artillery at your project … it usually means one thing: you've suffered a breakdown in communications somewhere along the line. Don't risk civil unrest on your organization's next change project. Learn the "3 C's" of keeping your people informed and engaged by listening to this podcast!
Read MoreNew Year Resolution: Beat Public Speaking Fear
FROM THE BLOG ... With a New Year approaching, now seemed like a good time to spark a conversation about resolutions. This one isn't quite up there with weight loss, but does get tossed around quite a bit every Dec. 31st: "I'm going to overcome my fear of public speaking."
Read MoreMy Computer Ate It – How to Recover Word Docs
FROM THE BLOG ... If you've used a Windows-based computer for any length of time, sooner or later it's bound to happen to you: you're working on a Microsoft Word document, your system crashes, and the file is lost! Don't panic, just read this ...
Read MoreHow to Keep Your Content Projects on Track
FROM THE BLOG ... Broken deadlines, unfortunately, are a part of life. Stuff comes up, your staff members experience illness or personal emergencies and good intentions for timely launches of our helpful information gets kicked off course. In this post, we’ll examine how to keep things on course, even when the “unexpected” does strike.
Read More4 Fast Tips on How to Beat Writer’s Block
FROM THE BLOG ... If you don’t write for a living, or if you’re new to a particular style of writing, odds are good that sooner or later you’ll encounter “writer’s block.” This post gives you four proven methods to blast that block to smithereens and get your creativity out to the world where it can do some good.
Read MorePublish or Perish – Why You Need to Get Blogging, Now!
FROM THE BLOG | The Holy Grail of doing business online is to have the Number One search engine ranking for your category, or at least be on the first page of results. Millions, if not billions, of dollars have been spent by businesses chasing search engine results. But there's a really simple way to move up the rankings ...
Read MoreHot Tip: Use Tips Booklets
FROM THE BLOG ... When someone hands you a flyer or brochure, what usually happens? If you're like most people, you'll give it a quick perusal and then toss it on the pile on your desk, or in a folder of similar materials you keep promising yourself you'll go through ... "someday." They're not very practical to the recipient. That's why you want one or several lines of tips booklets circulating with your name or your business name on them ...
Read MoreThe Genuine Article: Write to Rise Above the Crowd
FROM THE BLOG ... In modern business, it’s come down to that old commandment from academia: publish or perish. Writing articles takes a little discipline, but it's a high-payoff strategy to establish marketplace credibility -- and eventual dominance.
Read MoreFree and Low-cost Bling for Your Blog
FROM THE BLOG ... Do you need some bling for your blog or more wow-factor for your Web site? Truth is most of us do. But if you’re like many folks, you might have worried that making your online presence pop would either cost too much or be too hopelessly complex to do yourself. Download a free e-book that gives you insider tricks for pimping out your site or blog.
Read MoreLet’s Connect!
Social Media Campaign Management
Free White Paper Download: Before You Hire a Writer …
Presentation Slides: Winning Hearts and Minds with Content Marketing
