A Social Media Primer for Businesses
Not sure about the value of social media for business? Or vice versa? Check out this hyperlinked, hyperspace presentation I did that puts it all in perspective.
Read MoreContent and Your Job Search
Producing online breadcrumbs of high-quality content isn't just for organizations. In today's hyper-competitive jobs market, it can be just as important for individuals to share their know-how online. Having inside connections is still the best way to get hired, but having a current body of work sure doesn't hurt.
Read MorePrezi Revisited
What’s the worst thing you can do to an audience? Insult them? Harshly criticize them? Perhaps. But an arguably even greater sin is when you bore them. A tool called Prezi can help you liven things up when regular presentation slides just won't do.
Read MoreVideo – Pocket Camcorder Telephoto Lens
Not everyone has a vast corporate budget for making internal or promotional videos. The good news is you don't need wads of cash to make compelling visual content. Clever lenses like the ones featured in this post help you get that big-budget cinema look, but with minimal capital outlay.
Read MoreStop Picking Apart Tim Cook’s Apology
FROM THE BLOG: Let’s take Apple CEO Tim Cook’s apology over a fumbled app at near face value. Behavior like this at the executive level needs to be encouraged.
Read MoreFoxConn and the Hunt for an Ethical Smartphone
FROM THE BLOG | It’s time for me to buy a new phone and I find myself in a bit of a quandary. At the moment, iPhone 5 Fever has gripped the gizmo-buying class like a flea-borne pathogen from the 1300s. Here's why I don’t share their enthusiasm.
Read MoreHow to Get Royalty Free, Cheap Music for Your Videos
FROM THE BLOG: It’s no secret that having the right music can make a video come to life or make a podcast sound like a high-budget production. Here's how to get cheap, good music for your online productions legally
Read MoreGoogle Plus Book for Beginners
FROM THE BLOG | Still waffling on whether to join Google Plus? Worried about getting lost in the weeds if you do? This post takes a look at the new ebook What the Plus? by Guy Kawasaki and makes a case for joining the social network ASAP.
Read MoreWhite paper training available in video series
Check out a new (free) video series on Digital Delta Media's YouTube Channel. "Hitting Prospect Pay Dirt with White Papers" covers basic to advanced topics for writing and disseminating white papers that readers will regard as a trusted resource.
Read MoreMake Your Move on Mobile
FROM THE BLOG: Are you taking advantage of the Big Mo' (Mobile)? If not, and you're not sure where to start, you'll want to check out this enlightening primer from the folks at Google.
Read MoreInfographic: Follow These Tips for Better White Papers
While there's no one right way to assemble a white paper or special report, there certainly are lots of wrong ways. This fun infographic "gets to the bottom" of writing white papers that build credibility and brand awareness simultaneously.
Read MoreCyber-crime apparently does pay
Phishers, nasty little scum that they are, can be quite impressive in their skills to mimic legit companies. Here are a few things to look for so you don't get taken.
Read MoreTwitBiz Tips Straight from the Bird’s Beak
Twitter has a new guide out for small business. It's worth a look.
Read MorePut me to work for you for free
For a while now, the popular wisdom has been “keep a blog and comment intelligently on social media and Web sites" to show prospects and recruiters what a swell thinker you are. If everybody's doing that, though, how do you stand out? Answers in my new book. Download the first half, free.
Read MoreTIP: Get everyone involved making content
FROM THE BLOG: Coming up with content ideas is tons of fun. You get to go into a conference room, perhaps order pizza, and go wild with funny-smelling markers and flip charts. Creating the actual content is not always as pleasant. Here's how you can spread the work around and get a better product.
Read More3 Key Marketing Lessons from John Carter
FROM THE BLOG | By many moviegoers' accounts, Disney's film John Carter is an enjoyable flick. But no thanks to its marketing, which was an unmitigated hot mess. Lessons inside.
Read MoreStay Employable with These Tech Learning Sites
FROM THE BLOG | Do you need to become more digitally literate, in a hurry? If so, there's good news: low-cost and no-cost training options are starting to explode online.
Read MoreAnimation, Another Arrow in Your Content Quiver
FROM THE BLOG | What if you’d like to use animation to spice up your presentations and more? If you have a modicum of talent and a lot of creativity, you could try developing some animations of your own.
Read MoreHow to Be Seen by Thousands on Amazon
FROM THE BLOG | There's a way to get some buzz and name recognition for yourself on Amazon.com even if you're not yet an author. This article explains how.
Read More5 Rules for Pitching on Shark Tank
FROM THE BLOG | A few simple but critical tips for anyone even thinking about appearing on the TV show Shark Tank.
Read MoreLet’s Connect!
E-book Sample
Social Media Campaign Management
Free White Paper Download: Before You Hire a Writer …
Presentation Slides: Winning Hearts and Minds with Content Marketing
