Today’s customers refuse to tolerate boring!
And yet all too often, people lack the storytelling and persuasive skills to market their most important products: themselves and the companies they represent.
While working as a business and technology reporter at the Philadelphia Inquirer, Akweli Parker saw this on a daily basis. An unending parade of dully worded press releases and wildly off-target pitches seeking media coverage crossed his desk and flooded his email inbox. Most went ignored or were politely declined because they failed to show their value to Akweli’s customers, the business readers of the newspaper and its wide-reaching Web site. It’s an experience that exasperates many journalists and frustrates the people sending the materials.
With technology companies in particular, the focus more often than not was, “hey, look at what awesome technology we have” … rather than “our new technology will benefit your life in the following ways.”
Akweli moved on from the newspaper industry, but vowed to turn his old exasperation into inspiration as an entrepreneur. In 2008, he founded Digital Delta Media. A writing services firm focused on making technology topics more accessible to the masses, Digital Delta Media has expanded to serve clients of all different sizes and in a number of industries.
The common thread in working with all of them has been communicating the complex, simply.
The results are increased value for Digital Delta Media’s clients, and its clients’ customers. We’ve helped our clients to: Hook more readers; generate more leads; move donors to give from their hearts even more generously.
Digital Delta Media takes a content-oriented approach to serving clients like you. As the writer of thousands of articles, special reports and other publications, Akweli has learned that the secret to attracting a loyal following is to provide quality content on a consistent basis. And so, Digital Delta Media is well-equipped to serve as your content strategy consultant with experience developing everything from articles to thought leadership pieces to speeches and video scripts.
To find out more about how our experience and enthusiasm can turbocharge your communications: