New video series from Digital Delta Media provides free training on how to develop, write, and distribute white papers.
“Like us on Facebook.” “Subscribe.” “Join us.” Organizations of all persuasions are exhorting audiences to establish connections with them. In effect, they seek to start or re-affirm relationships. But for any relationship to last, both parties must be solidly satisfied when either asks the question, “what’s in it for me?”
For the business or other organization requesting the relationship, the answer to the “WIIFM” question is obvious: Entering a relationship with new audience members provides a path to possible future sales, votes, donations, positive mentions, and many other benefits.
But what’s in it for the audience? Why should they go out of their way to engage with you and your brand … should they do it merely for the privilege of getting occasional pitches from you? Uh, yeah, that could happen. Good luck with that.
A more enlightened approach is to offer something of immediate, compelling value in exchange for someone’s personal information. One of the most popular and convenient incentives you can offer is the now near-ubiquitous white paper. Thing is, a successful white paper involves considerably more contemplation and work than an article or other quickly developed content piece.
Who will read the white paper? What ojectives would it achieve, ideally? What’s the best way to write it? Where do you find the right writer? What’s the best way to distribute it? Should you make it a priority for your white papers to collect user information or instead to “go viral?”
For the answers to these questions and more, check out a new video series on Digital Delta Media’s YouTube Channel. “Hitting Prospect Pay Dirt with White Papers” covers basic to advanced topics for writing and disseminating white papers that readers will regard as a trusted resource.
Convinced about the need for content marketing? The white paper makes for a potent tactic in your overall marketing strategy and is a proven tool for lead generation and establishing thought leadership.
The series of videos will be released between May and July 2012, and is available for free.
Related post: Infographic – Follow These Tips for Better White Papers
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