Anyone who’s been struggling to find work out there knows it’s no longer adequate simply to be “good.” In many cases, even being “great” isn’t enough to get hired. Not if the people you want to hire you don’t know you’re great.
With that said, it’s also easy to create the exact opposite effect of what you intend: no one will want to touch you either if you come off as a braggart and a blowhard everywhere you go. Is there a happy medium? You bet. It’s called “being a recognized expert,” and it lies at the core of content marketing. That’s right, content marketing isn’t just for big companies with huge marketing budgets – it’s for us little guys and gals, too.
For at least a couple years now, the advice has been “keep a blog and comment intelligently on social media and Web sites so that prospects and recruiters can see what a swell thinker you are.” And that’s not bad advice… as a starting point. It’s just that everybody’s doing that nowadays. How do you step it up a notch? Several notches?
The answers to these questions are revealed in my latest book, 41 ¼ Creative Content Ideas: Ingeniously Clever Small Business Marketing Moves for Capturing More Clicks, Clients, and Cash! While it specifically references small businesses in the title, it’s actually applicable to anyone who has to impress an audience of potential buyers. That includes anyone who considers herself or himself a job seeker.
It’s like having me as your personal content consultant, but at nowhere near my going rate.
Although I enjoyed sharing what I’ve learned by writing the book, I can’t say that I’m thrilled about the need for this book. It comes at a time when the realm of gainful employment is no longer a meritocracy. Getting or staying employed – or in business – is a marketing-ocracy. He or she with the most visible, presentable story in the marketplace wins. Viewed through that lens, everyone who wishes to make a living for the long-term is a self-contained business.
I do realize that times are tough and budgets tight for many people, especially for my peers in growth businesses.
That’s why you can download the first half of 41 ¼ Creative Content Ideas for free. If you like it, please click the Tweet button near the end of the eBook and consider purchasing the full version: as either a print book from Amazon.com or as a download for your Kindle e-reader.
There’s a good chance you’re already an expert at what you do. Share it. Show it.
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