VIDEO – Content Marketing 101

DVRs, hundreds of cable TV channels to choose from, and of course, the Internet, have made life tough for “old media,” which is supported by in-your-face advertising. With so many choices, consumers no longer have to sit still and be subjected to ads they find annoying. As a result, old school advertising is withering on the vine.

While on the surface this may sound like bad news for the businesses that rely on ads to promote themselves, it’s actually a good thing. Taking the place of old-style “interruption advertising,” as it’s known, is a form of marketing known as educational, or content marketing.

Smart entrepreneurs, businesses, and other organizations are providing their customers with entertainment and solutions as opposed to beating them over the head with sales pitches. This video gives a high-level overview and some tips to smartly market the expertise you already possess.

Make no mistake, content marketing is a lot of work. But done right, it will earn you the respect, trust and business of far more customers than if you simply spewed out ads that delivered no value.