The Genuine Article: Write to Rise Above the Crowd

In modern business, it’s come down to that old commandment from academia: publish or perish. There is a lot of noise out there — a virtual cacophony of competition, given how low the barriers to entry have become across many industries.

So how do you rise above all that? How do you get it so that your voice, your message and brand stand above the rest as clearly superior? Even in a cruddy economy? Simple. You position yourself as what author Elsom Eldridge calls The Obvious Expert. In other words, become so darn well-known at what you do, along with being very good, and business will eventually chase after you. You don’t even have to be the very best at it (though of course you should always be improving).

A highly effective way of doing that is with publishing articles. The topic in and of itself is worth dozens of articles — and entire books have been written about “article marketing.” But all you need to know for right now is that you want to do it, starting ASAP. Here are your reasons:

• A wide body of work in the form of articles solidifies your credibility
• Your credibility factors greatly into your prospective clients’ buying decision process
• Articles are easy to put together! Typically, for online 500 words is the perfect length

Where should your articles go?

Preferably, as widely as you can possibly have them disseminated. Where you publish and how will hinge upon what your purpose is. For instance, you may submit a piece to one of the most well-respected publications in your field — or better yet, the field of your client base. You may or may not get paid for it, and you’ll typically encounter more friction getting published (dealing with editors, lengthy review process, etc.). Another option is to write your articles and use one of the commercial submission services that remove the tedium of submitting them, by taking care of the back-end part for you.  

Some reasons to consider for just getting your thoughts out there…

• Articles, distributed wisely, shoot your Web site’s search engine rankings through the roof
• Articles, published in the right place (like a prestigious industry pub), can turn directly into business
• Articles provide the ideal-sized, modular building blocks for developing books, presentations and products

What if you hate to write?

Of course, you need not do this yourself. As an expert in your field, writing may simply not be your competency area. Many services exist to help you transfer your value from inside your head to content such as articles, which people in search of solutions to specific problems read. When it comes to these services, as usual in life, you get what you pay for — both in terms of service and quality.

Ready to learn more about how an article writing strategy can catapult your search engine results, your offline credibility, and business in general? Just contact Digital Delta Media for a free consultation!